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Measurement

Collecting information about your content use and combining it with previously collected information, used to measure, understand and report on your content use. This does not include Personalisation, the collection of information about your use of this service in order to subsequently personalise content and/or advertising aimed at you in other contexts, i.e. in other services such as websites or apps, over time.

Personalisation

Collecting and processing of information about your use of this service in order to subsequently personalise advertising and/or content aimed to you in other contexts, such as on other websites or apps, over time. Typically, site or app content is used to deduce your interests, which inform future advertising and/or content selections.

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