At Ormazabal, we have integrated the gender perspective through an app for the entire workforce, says Miren Gutiérrez, Head of Human Capital at Ormazabal.

The head of people for the Ormazabal factory in Igorre participated in a round table on equality in advanced management, organized by Euskalit and Emakunde

The round table “Equality in advanced management: tools and experiences” organized on October 26 in Bilbao by Euskalit and Emakunde, on the occasion of the European Advanced Management Week, served to publicize different business initiatives developed to promote equality within their organizations. Among them, Miren Gutierrez, Head of Human Capital at Ormazabal for its Igorre factory (Bizkaia), presented the success story of Velatia’s new internal communications app – “My Velatia” – as a platform for promoting equality policy for the company’s entire workforce.

Miren explained how “the gender perspective has been integrated through an app for the entire workforce” thanks to the launch of the mobile app for Ormazabal employees. Overall, this new app has served “not only to close the gap in access to information between groups, but has also integrated the gender perspective into the communications we send to the workforce.” Something that has been demonstrated in the communication of strategies and initiatives as relevant in terms of equality as “the most notable milestones of the equality plan, the commemoration of important dates in the calendar such as March 8 and November 25, the recognition and visibility of leading colleagues in different departments of the company or the collaboration with external entities to promote industrial vocation among women.”

The round table, in which various leading companies in the region participated, served as confirmation of the collaboration between Emakunde and Euskalit, who renewed their collaboration agreement, something that Miren Elgarresta, director of Emakunde, highlighted since “management that does not reflect on and seek the continuous improvement of its policies and practices regarding equality between women and men and the gender perspective cannot be called advanced management.”