At Ormazabal, we have integrated the gender perspective through an app for the entire workforce, says Miren Gutiérrez, Head of Human Capital at Ormazabal.

The head of human resources for the Ormazabal factory in Igorre participated in a round table discussion on equality in advanced management, organized by Euskalit and Emakunde.

The round table “Equality in Advanced Management: Tools and Experiences,” organized on October 26th in Bilbao by Euskalit and Emakunde, as part of European Advanced Management Week, served to showcase various business initiatives developed to promote equality within their organizations. Among them, Miren Gutierrez, Head of Human Capital at Ormazabal for its Igorre (Bizkaia) factory, presented the success story of Velatia’s new internal communication application, “My Velatia,” which serves as a platform for the company’s equality policy for all employees.

Thus, Miren explained how “a gender perspective has been integrated through an app for all employees” thanks to the launch of the mobile app for Ormazabal’s workforce. This new application has served “not only to bridge the information access gap between different groups, but also to integrate a gender perspective into the communications we send to our staff.” This has been demonstrated in the communication of key equality strategies and initiatives such as “the most important milestones of the equality plan, the commemoration of significant dates on the calendar like March 8th and November 25th, the recognition and visibility of leading female colleagues in different departments of the company, and collaborations with external organizations to promote women’s interest in industry.”

The round table, in which different leading companies from the territory participated, served to confirm the collaboration between Emakunde and Euskalit, who renewed their collaboration agreement, something that Miren Elgarresta, director of Emakunde, highlighted since “management that does not reflect and seek the continuous improvement of its policies and practices in terms of equality between women and men and the gender perspective cannot be called advanced management.”